Businesses want to sell. They determine success by the number of users successfully converted to satisfied customers. Because of the growing number of brands vying for a customer’s attention, standing out is more difficult than ever.
Sadly, few people know the secret of successful e-commerce sites. Much of the weight of a winning site will always fall under the UX umbrella, which includes functionality. Given the nature of these sites, their success relies on usability and function.
Experts from Perth Web Design believe big search boxes aren’t enough — these should work perfectly. According to some website design specialists, users visit sites to search for items. If they don’t see what they want, it will cost you potential buyers. Chances are they will end up perusing a competitor’s website instead.
A trail of breadcrumbs highlighting their search always helps. This gives way to easy browsing, especially with related items under the same category. Customers love flexibility, and subtlety keeps them from being overwhelmed.
Cooperating Shopping Cart
Apart from the search box, visitors need an easy way to stroll their carts from page one to wherever. Shopping carts must be functional and user-friendly. Users will always have expectations you need to meet; the cart is where you want to answer all expectations.
Customers love carts that allow them to change the number of items, as well as easily delete them. If you can exceed user expectations, even better. Go beyond by offering an estimate according to the customer’s zip code.
Calls to Action
The prettiest pictures and descriptions with too many adjectives are nothing if customers can’t find any calls to action. Effectively highlight the various calls throughout your site. Users should spot them easily and with minimal errors.
An effective e-commerce site plays a big role in the success of your business. Increase revenue now by doing e-commerce right.