Quality Matters: The 2 Most Important Things to Look at When Auditing Links

Auditing Links

Auditing LinksIn the complex new world of SEO, it is important to conduct a link audit at least once a year. Its purpose is to thoroughly analyze the link profile and determine possible risks, as search engine giant Google penalizes thousands of websites every day. Due to improvements in algorithms, the consequences of having associations with bad links can be even worse.

With link audits, webmasters can determine which links to remove to avoid sudden traffic loss and drop in rankings. Despite its importance, however, not all people see it as helpful. To succeed in a highly competitive environment, you need to keep up-to-date with Google’s guidelines and requirements.

Industry professionals like LinkCleaners.com echo what industry authorities like SearchEngineJournal.com about the two most important factors to look at when conducting a link audit:

Impact of Linking Domains

The more the better? Nope. When it comes to acquiring links, quantity is no longer a key factor in the algorithm. Tech giant Google now helps a webpage rank better when they see the quality of the linking domain. The more relevant and authoritative the link is, the better the value. Though easy, getting links unnaturally can lead to all kinds of problems.

With a link audit, you can pinpoint toxic links coming from directories, forums, and website comments. Be vigilant when reviewing your link profile. When making a quick glance, make sure to check the authority or influence score and assess it manually. After that, make an effort to dig deeper into those links. This is a good way to figure out where are your links from.

Types of Links

Monitoring your link profile allows you to be familiar with different types of links – from news, blog posts, videos, and images to follow and no follow links.

For a small business that’s too busy trying to gain more customers and improving ROI, a task like a link audit may not be important. Left ignored, however, the negative impact could be greater than expected. Maintaining a clean link profile should always be a top priority.