Getting penalized by Google might seem like the end of the world for most website owners. After all, a Google penalty means your site would no longer get indexed, which, in turn, means you would no longer appear on the list for your chosen keyword. So, what should you do if this happens to you?
Reasons For Penalty
Before you start breaking down, understand the different reasons Google had your site penalized. Some of the common reasons are:
- Manual Spam Action
A penalty for manual spam action takes place when your site engages in such activities as cloaking, use of low quality articles, placement of hidden texts or spam linking. In most cases, you would receive a notification from Google through their Webmaster Tool. One of the ways you can initiate manual penalty removal is to scrap whatever content you have that is causing the penalty, or quickly edit files that might contain the problem. Linkcleaners.com also suggests bad backlink removal services for easier solutions.
- Algorithmic Penalty
Every now and then, Google tweaks its algorithm to provide a better search experience for site visitors. Some of the recent changes that Google has implemented came to be known as Panda and Penguin updates. In the most recent rollout, Google has made it clear that it would not be tolerating inorganic and incoming links that do not relate in any way to the site it is pointing to.
What To Do
Between the two, it is the second one that is easier to deal with. Google itself has provided a guideline on how to deal with low-quality links with the help of Google Webmaster Tool. All you need to do is simply ask the owner of the website pointing to you to remove the bad link. If your request is left unheeded, you can then make use of the Link Disavow Tool.