Color Psychology: Effective Ways to Leverage Colors for Better Conversion Rates

Website ColorColor has the power to sway a person’s mood and attitude about something, whether it is a magazine spread or a website. When the eyes see certain colors, they send signals to a part of the brain called the hypothalamus. This message also goes to other parts of the body, such as the pituitary and thyroid glands. The latter sends signals that release hormones that affect moods and emotions.

The Right Color for Your Audience and other web design companies cite that you need to understand your audience regarding their color preferences. 

  • A study revealed that women like certain colors such as blue, green, and purple, while they dislike brown, orange, and gray. Using these colors on your website improves engagement and conversion rates of women visitors. Men, on the other hand, don’t like the colors brown, purple, and orange and like blues, blacks, and greens. Using the former for your website may turn male visitors off or send the wrong message. Mixing the colors men like may boost traffic and increase the possibility of a sale.
  • One of the most popular and used colors is blue and for good reason. This color sends a variety of messages such as peace, loyalty, serenity, order, and tranquility. Some successful websites that use this include Facebook and PayPal.
  • Green is the ideal color for branding and selling outdoor or environment-associated products or services. Other than the obvious associations with nature and the great outdoors, green may also boost creativity. Some successful websites use this color on their call to action button. They integrate it with the isolation effect that makes you remember certain things at a batter rate — if they are memorable.

Finding the ideal color combinations for your website is difficult, but once you discover them, it is easier to market your website and improve its conversion rates and engagement. Understanding your target audience makes the selection process easier.