Your digital identity is the digital version of your real identity. If you think it’s as easy as saying you’re a particular type of person, think again. Your professional identity on the web is a key component in your future success – whether you’re pursuing a higher education or establishing a business.
So how do you establish your business’ digital identity? One of the simpler and rather fun ways to do it is to blog, and it sets you apart from the rest by giving you a personalized “voice.” This doesn’t just give you a step ahead of your future competition; it also gives your identity more personality.
Blogging and Digital Identity
Marketing authorities, such as ThirdStage-Marketing.com, note that blogging can be an easy way to establish a more personal relationship with your prospective customers. When a viewer or customer arrives on your business’ page, what they see is your professional façade.
Your blog gives you the opportunity to let your prospective audience see another side of your business – one that’s more approachable and relatable.
This might seem inconsequential to your digital identity, but it does offer some advantages. It gives your digital identity some level of personality and even humanizes your brand. The fact that you’re discussing things in an informal setting means you’re not just a cold and emotionless business that your prospective customers will only care about when they need you.
Another thing: Blogs drive engagement between you and your audience. Almost all blogging platforms allow readers to directly comment on a blog post. Similarly, you can answer these inquiries easily without having to create a formal reply. This certain informality is a boon to your business because you’re appearing more personal to your audience.
Blogging and Your Business
Now, you don’t necessarily have to be a good writer for you to blog about your business. Similarly, your blog shouldn’t be all long-winded and informative posts. As mentioned previously, blogging establishes your brand’s personality, and that should be your blog strategy.
Blog about things that have a connection to your brand, but think of other avenues of discussion. If your brand’s all about baking, you can extend your discussion to wheat prices or baking trends. Just make sure your discussion encourages your prospective audience to engage with you.
Blogging might not seem much, but it’s a simple way to establish and even improve your brand’s digital identity. If you haven’t started blogging for your business yet, now’s the time.