SEO standards constantly change. If you want your website to consistently rank high, you need to keep up with the changes. Keywords, links, and content are still some the strongest factors for better search rankings.
There are some practices, however, that are no longer productive, as continuing with them will lead to penalties and poor rankings. Here are some of those things that you need to stop doing for your SEO strategy to work.
Spam links are those inbound links directing to your web pages that were earned unnaturally. A few years ago, businesses can buy links or participate in comprehensive link schemes to get more backlinks.
Google’s Penguin algorithm penalises websites that employ black-hat SEO techniques that manipulate the number of inbound links. The only way to make Google deem you worthy of top rankings is to earn links from authoritative sources.
Websites also used to stuff as many keywords as they can in their articles. Now, every SEO consultant knows that doing so will only get you penalised by Google. When you use a lot of keywords, the good ones will be dragged down by the bad ones. The content will also look bad and spammy.
Brisbane SEO company Bambrick Media explains that choosing your keywords is part of your SEO strategy of the plan that needs methodical research. What you need to do is focus on finding great keywords and writing relevant and informative content.
Poor User Satisfaction Metrics
If users aren’t satisfied when browsing your site, your bounce rate will go up. Bounce rate is when users click your link but leave only a few seconds after opening the page. It means they immediately saw something bad that made them leave. This can be anything from unattractive design, slow page loading time, and dull, worthless content.
Work on improving every aspect of your website to hook users once they visit your page. Consult an SEO expert to know if your site is up-to-date and properly optimised.